SmartWater
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Product
An internally focused 25th anniversary sizzle for Smartwater, edited and motion designed to celebrate the brand’s evolution, culminating in a refined closing message from Gal Gadot.
Coca Cola
2 weeks
Smartwater was celebrating its 25th anniversary and needed an internal sizzle that honored the brand’s evolution while energizing employees and stakeholders for what’s next.
The piece had to:
Capture 25 years of brand growth and cultural relevance
Feel elevated and premium
Integrate archival materials, campaign footage, and brand milestones cohesively
Build toward a meaningful close featuring Gal Gadot
Because this was an internal audience, the tone had to strike a careful balance that was celebratory without feeling overly commercial, inspirational without losing authenticity.
The challenge was shaping disparate footage and legacy materials into a unified, emotionally resonant narrative that reflected the sophistication of the brand.
I led the edit and motion design, shaping a cohesive narrative from archival ads, campaign assets, and executive messaging into a polished 25-year brand story.
Clean typography, refined transitions, and restrained animation reflected Smartwater’s minimalist aesthetic while giving the piece energy and dimension.
I also edited Gal Gadot’s closing message, crafting the final beat of the film to feel authentic, aspirational, and emotionally grounded. Her appearance served as a natural crescendo, and the editorial approach ensured her message landed with clarity and impact.
The result was a streamlined, brand-aligned anniversary sizzle that honored Smartwater’s history while reinforcing its future.
